Promoting a Cause

By Megan | June 23, 2009

If you would like to support a charitable organization, promote and spread a message or idea, raise funds for a non-profit, or simply raise public awareness of a problem, the internet can be your best friend.

This applies whether you own your own website or not, whether you are a professional Internet Marketer or a complete novice to the net.

For the sake of example through this book, we will imagine that you are promoting a fictitious organization which has the purpose of supplying shoes to children in poor developing countries. Let’s say the name of the organization you support is “Shoes for All” and its principle official website is located at (a made-up domain name at the time of writing).

Your organization might have other chapters within it, such as Shoes for All in Africa, Shoes for All in India, etc. Thus, there might be several related websites for each of these smaller organizations.

In addition to the official websites of the Shoes for All organization, there would ideally also be websites and pages put up by supporters of Shoes for All. These pages would be created by individuals who support the Shoes for All movement. They would not be official pages, and they would not belong to the official Shoes for All organization.

Some of these pages might be dedicated to promoting the Shoes for All movement and some of them might simply mention it, discuss it, link to it, publish videos about it, etc. This can be considered a kind of a grass-roots promotion and support of the Shoes for All movement. Besides the fact that this type of promotion brings more traffic to the Shoes for All website, it also lends credibility and authority to the Shoes for All movement. It has a “branding” effect.

When people see the name and logo of the Shoes-for-All organization in numerous different places on the web, they begin to think of it as a respectable, popular, and professional organization. When they do eventually happen upon the Shoes for All Official website, or encounter the organization offline, they are likely to have more respect for it and more interest, than they would have had if they had never heard of it before that time.

In short, when people see this organization mentioned and talked about in a good way, in different locations online, they begin to become familiar with the name and logo of “Shoes for All,” and they think of it as a good thing. But we will go into that a bit more later.

As I write this series, I will refer to Shoes for All in my examples. As you read, and when you come to these examples, imagine how this would apply to you – to your organization, your non-profit, your charity, your message, or your cause.