Spreading Ideas

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Web 2.0 and Search Engine Optimization

As I mentioned earlier, companies which run major search engines (such as Google) are continuously modifying and updating their algorithms in an effort to provide the most relevant and high-quality results for their users. At the same time, lazy or unscrupulous individuals (and even companies) have made regular efforts to short-cut their way to the [...]

How People Find Your Organization on the Internet

When supporting a cause using the internet, one of your primary goals is to help get more visitors and traffic to the various websites which are connected with your cause.  As covered in my earlier post, we will use the fictitious www.shoes4all.org for the purpose of example. The sources of this traffic can be broken [...]

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