How To

What is Web 2.0

If you have a cause you would like to promote online, one of the most important concepts for you to grasp and understand is Web 2.0.
So, what is Web 2.0?
Web 2.0 refers to what is considered to be a “second generation of web design and development” which facilitates:

Communication
Secure data sharing (amongst the individuals or [...]

How People Find Your Organization on the Internet

When supporting a cause using the internet, one of your primary goals is to help get more visitors and traffic to the various websites which are connected with your cause.  As covered in my earlier post, we will use the fictitious www.shoes4all.org for the purpose of example.
The sources of this traffic can be broken down [...]

Search Engines

In order to understand the use of the internet to promote causes and ideas, it is vital to understand Search Engines and how they operate.
What is a Search Engine?
A search engine is basically a computer program which helps people find information on the internet.  If you go to www.google.com, enter the word “dog collars” in [...]

Promoting a Cause

If you would like to support a charitable organization, promote and spread a message or idea, raise funds for a non-profit, or simply raise public awareness of a problem, the internet can be your best friend.
This applies whether you own your own website or not, whether you are a professional Internet Marketer or a complete [...]

Using the Internet to Promote a Cause: Introduction

I have received a number of emails, questions, and requests for information about how to use the internet and internet marketing techniques in order to promote humanitarian, charitable, and non-profit causes. 
Rather than spend my time re-explaining things to dozens of people in emails or over the phone, I’ve decided to write a simple series [...]